Nu Skin Science Unlocks a Secret with Revolutionary Aging Antidote

PROVO, Utah , Oct. 23 /PRNewswire-FirstCall/ -- Current anti-aging products merely address the superficial signs of aging, like wrinkling and skin texture, but today Nu Skin Enterprises, Inc. (NYSE: NUS  Click on the NUS) introduces its breakthrough anti-aging ageLOC(TM) technology that when incorporated into Nu Skin's skin care lineup not only slows a newly discovered age-causing enzyme at its source, but also demonstrates visible benefits in the form of smoother, brighter, more youthful-looking skin.

"Consumers in every economic category are spending money on anti-aging products, whether it's for a $30 jar of cream or invasive treatments costing thousands of dollars, but no solution has yet to do what ageLOC technology offers," said Ashok Pahwa , chief marketing officer at Nu Skin Enterprises. "We believe ageLOC technology will propel Nu Skin to the forefront of the anti-aging industry by attacking aging where it is happening, before you even see it. Our science is unlocking a secret to how you age."

This first-to-market anti-aging technology from Nu Skin is the result of more than six years of research and development. ageLOC employs a patent-pending ingredient blend to help diminish the negative visible effects caused by a newly discovered internal source of aging and offers a scientific explanation to why some people may look younger or older than their actual age.

Revolutionary ageLOC technology will first be available in the reformulated Nu Skin Galvanic Spa Facial Gels. The Nu Skin Galvanic Spa System II is currently the company's best-selling product line in several markets and has already demonstrated the ability to offer visible results of cleaner, firmer and more radiant skin in as little as five minutes twice a week. The addition of ageLOC technology to this core product lineup is a natural fit.

"We believe that by slowing an inherent source of aging in the epidermis, the skin benefits are visibly obvious," said Helen Knaggs , Ph.D., vice president of Nu Skin global research and development. "A recent consumer use study demonstrates the visible benefits of this strategy."

ageLOC Consumer Use Study

While ageLOC technology is designed to help prevent the visible effects of aging at their source, a recent consumer use study also identifies a significant corrective benefit. Study participants who used the Galvanic Spa Facial Gels with ageLOC reported greater improvements in skin attributes than those using the original Galvanic gels. Participants in the ageLOC group graded their skin texture 30 percent better than did the participants using the original gels. Similarly, they believed their results for skin health were 20 percent better, improvement in skin clarity was 13 percent more and improvement in skin brightness was 11 percent more.

About the Galvanic Spa System

Galvanic Spa Facial Gels with ageLOC are used in combination with the Galvanic Spa device. The Nu Skin Galvanic Spa System II includes a patented, handheld device that uses self-adjusting, low-level galvanic currents to help transport key ingredients to the skin for a revived and rejuvenated appearance. Galvanic treatments operate on the basic principle that like charges repel and opposites attract. When paired with proprietary Nu Skin products formulated with either a negative or positive charge, and when programmed with the same polarity, the Nu Skin Galvanic Spa instrument repels treatment products, assisting with the delivery of active ingredients to the skin. The Galvanic Pre-Treat Gel has a negative charge, and the Treatment Gel with ageLOC technology has a positive charge.

About ageLOC Technology

ageLOC technology is the result of collaborative research from scientists at Nu Skin and Purdue University , and is designed to inhibit a newly identified age-related enzyme found on external cell membranes, including in the epidermis. Age-related NADH oxidase, or arNOX, is an internal free radical generator that increases in activity as you age. In a clinical study conducted with Stanford University , clinical graders concluded that study participants with higher levels of arNOX appeared an average of seven years older, while participants with lower levels of arNOX appeared an average of seven years younger.

Pricing and Availability

A limited supply of Galvanic Spa Facial Gels with ageLOC technology is available to Nu Skin distributors beginning today at the North American Distributor Convention in Salt Lake City . The official product launch of the reformulated gels is set for Jan. 2, 2009 . The Facial Gels with ageLOC (retail US$46 , four gel sets) and other Galvanic Spa System II products are available from independent Nu Skin distributors,  1-877-298-5220 or view the website Click here

The Company

Nu Skin Enterprises, Inc. demonstrates its tradition of innovation through its comprehensive anti-aging product portfolio, independent business opportunity and corporate social responsibility initiatives. Nu Skin's scientific leadership in both skin care and nutrition establishes Nu Skin as a premier anti-aging company, evidenced in its patent-pending ageLOC technology and flagship products including the Galvanic Spa System II, Tru Face Essence Ultra, LifePak nano and the g3 nutrition beverage. A global direct selling company, Nu Skin operates in 47 markets throughout Asia , the Americas and Europe and has more than 750,000 independent sales representatives. Nu Skin Enterprises is traded on the New York Stock Exchange under the symbol "NUS." More information is available at Click Here.